We Make
Viral Beauty.

The "M7" Origin.

M7 started with a frustrated late-night conversation. We were tired of waterproof mascaras that ripped our lashes out, and $40 cleansing balms that left our skin feeling tight and stripped.

We knew the formulas existed—but they were locked behind luxury price tags. So, we partnered directly with top-tier cosmetic labs to create our own. Why "M7"? Because it took exactly 7 core botanical enzymes to create the perfect, non-stripping melting balm that started it all.

High-performance. Unapologetically You. 100% Cruelty-Free.